Vol. 12 No. 3 (2024): Vol12, Issue 3, 2024

Articles

• Influence of Social Media Complaints on Customer Service Quality Amongst Selected Banks in Lagos state, Nigeria

  Nduneche Ezurike

  1-17

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• Direct Marketing and Customers’ Patronage of Deposit Money Banks in Nigeria

  Christian Amadi, Muntaka Mohammed

  18-42

  • PDF
• Economic Benefits of a Traditional Market: Case of Ibarapa Central Local Government Area of Oyo State, Nigeria

  Omotayo Ben Olugbamila, Olushola Olufayo, Motunrayo Caroline Ola-Omole, Adekemi Funmilayo Abiola-Falemu, Ronke Veronica Olusanya

  43-55

  • PDF
• Relationship between Place strategy and Organizational Performance of Maize Seed Companies in Kenya

  Nancy Jelimo, Beatrice Jemaiyo, Mary Nyiva

  56-68

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• Investigating the Effects of Celebrity Endorsement Dimensions on Brand Loyalty in the Telecommunication Industry of Ghana

  Fayiah M Bouquest

  69-89

  • PDF