Vol. 11 No. 1 (2023): Vol11, Issue 1, 2023

Articles

• Effect of Customer Satisfaction On the Profitability of Fast Food Outlets in Akwa Metropolis of Anambra State

  Chendo, Nkoli Augustina

  12-25

  • PDF
• Influence of Digital Advertising on Consumers Buying Behaviour in Delta State

  Ivwighren, Hannah Emuobosa, Igben, Harvey G.O, Ogwezi, Oghor Jocye

  40-58

  • PDF
• Celebrity Ad Campaigns: How Celebrities are leveraged by Indian Corporates

  Shaina Wij

  1-11

  • PDF
• Correlation of potentials and challenges of digital advertising with consumer behaviour in Delta State, Nigeria

  Ivwrighen Hannah Emuobasa and Harvey G.O. Igben

  26-39

  • PDF
• Determinants impacting impulse buying of green beauty products

  Takrima Jannat

  59-75