Vol. 2 No. 1 (2014): Vol 2, Issue 1, March 2014

Articles

• Examining Price Perception And The Relationships Among Its D?mens?ons Via Structural Equation Modeling: A Research On Turkish Consumers

  Fatih Geçti, PhD

  1-11
• CONSUMERISM THE SHAME OF MARKETING IN NIGERIA. CHALLENGES TO CORPORATE PRACTICES

  Ayozie Daniel Ogechukwu

  12-31

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• AS IT WAS IN THE BEGINNING, SO SHALL IT BE, WORLD WITHOUT END”RETRO-MARKETING: THE ART OF BRINGING BACK TO LIFE/REVITALIZING AN OLD BRAND (PRODUCT) – THE NIGERIAN EXPERIENCE

  AYOZIE, DANIEL OGECHUKWU

  32-58

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• EFFECTS OF FINANCIAL SECTOR LIBERALIZATION ON BANK PERFORMANCE IN NIGERIA: 1971-2011

  OWOLABI ADESEGUN

  59-78

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• SOCIAL NETWORKS AS MARKETING TOOLS

  Nozha ERRAGCHA, Rabiaa ROMDHANE

  79-88

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• SWITCHING BEHAVIOUR AND CUSTOMER RELATIONSHIP MANAGEMENT-THE ICELAND EXPERIENCE

  Divine Mawuli Akwensivie

  89-100

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• MARKETING SYSTEM, SEASONAL PRICE VARIATION AND MARKET INTEGRATION OF HILSHA (TENUALOSA ILISHA) FISH IN SOME SELECTED AREAS OF BANGLADESH

  Md. Imran Omar1*, Syed Ariful Haque2, Md. Rajib Sharker3, and Md. Fakhrul Islam4 & Mohammad Azharul Alam4

  101-116

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