Vol. 7 No. 2 (2019): Vol 7, Issue 2, April 2019

Articles

• Effectiveness of Product Packaging on Customer Patronage of Bournvita in Ekiti State

  Adebisi, S.O., Akinruwa, T.E.

  1-14

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• The Influence of consumer brand engagement in social media and information search intention on brand usage intention and positive e-wom: An empirical study on Saudi context

  Soad A. Al-Meshal, Afnan S. Al-Zoman

  15-28

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• Determinants of Brand Loyalty among Consumers’ in the Mobile Telecommunication Industry in the Faculty of Management Sciences, Akwa Ibom State University, Nigeria

  Okokon B. Attih

  29-39

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• Impact of Service Quality on Customer Trust, Purchase Intention and Store Loyalty, with mediating role of Customers’ Satisfaction on Customer Trust and Purchase Intention

  Bandar Khalaf Alharthey

  40-61

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• Marketing Determinants and Teachers’ Job Performance in University Of Calabar - Nigeria

  Glory Sunday Etim and Kajang, Joshua Lane

  62-70