Vol. 6 No. 5 (2018): Vol 6, Issue 5, October 2018

Articles

• An Exploration of New Product Physical Attributes and Consumer Variety-Seeking In the Mobile Phone Category

  Abraham Yeboah, Samuel Adjei and Vida Owusu-Prempeh

  1-15

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• A Comparative Study on the Influence of Transliteration and Free Translation of Brand Names in Brand Infiltration on Consumer Willingness

  Peipei Wang and Xinyue Hu

  16-27

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• Social Marketing and “Quack” Traditional Birth Attendants’ Patronage

  Odigbo Ben E., Amadi C., and Bassey Agness Edem

  28-41
• An Investigation of Factors Affecting Customers’ Satisfaction in the Supermarket Sector In Ho Chi Minh City (Hcmc) - Vietnam

  Vuong Khanh Tuan and Premkumar Rajagopal

  42-61
• The Influence of Ethical Work Climates on Public Sector Supplier Selection Decisions

  Essien Eyo Emmanuel

  62-83

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