Vol. 6 No. 4 (2018): Vol 6, Issue 4, September 2018

Articles

• Cross-Cultural Operation of Chinese Internet Literature: Culture Identity Influence Consumer Behaviour

  Lamu Zhuoma

  1-20

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• The Impact of Perceived Value, Quality, and Loyalty on Purchase Decision in the Accessories Department: Study on Saudi Females

  Najoud S. ALHuwaishel and Soad A. AL-Meshal

  21-31

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• Studying the Determinants Affecting the Consumers’ Loyalty of Traditional Market in Ho Chi Minh City

  Mai Thanh Loan and Nguyen Thi Thu Giang

  32-49
• Marketing and Advertising Ethical Stance toward Customers

  Sarah A. Alsheeha

  50-53

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