Vol. 5 No. 8 (2017): Vol 5, Issue 8, October 2017

Articles

• Predicting Consumer Adoption of Point Of Sale (POS) E-Payment System in Nigeria Using Extended Technology Acceptance Model

  Titus Chukwuemezie Okeke, Basil Chibuike Nwatu and Greg Amaechi Ezeh

  1-11

  • PDF
• Digital Food Marketing: What We Know, What We Should Know

  Sima Hamadeh

  12-26

  • PDF
• Clearing the Conceptual and Measurement Confusion between Enduring Product Involvement and Product Importance: A Critical Review and Empirical Evidence

  Ahmad Khaldi

  27-38

  • PDF
• Relationships among Sleeplessness and Consumer Decision Making Styles: An Investigation with Vocational High School Students

  Ertu?rul Karakaya

  39-48

  • PDF