Vol. 5 No. 3 (2017): Vol 5, Issue 3, April 2017

Articles

• Service Quality and Customer Satisfaction in Nigerian Mobile Telephony

  Alabar, T. Timothy, Ode Egena, Gbande, I. Richard

  1-13

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• How Wechat Has Changed the Face of Marketing in China

  Patricia A. Yanes, Paul D. Berger

  14-21

  • PDF
• Sales force Attitude toward Market Orientation and impact on Innovative Performance with Mediating Effect of Creativity (Case-study of Iran-Transfo Industrial Group)

  Tahmineh Jamshidi & Fereshteh Lotfizadeh

  22-31

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• The Buying Pattern of Energy Drink and its Use among the Young Generation of Saudi Arabia

  Mohammad Zulfeequar Alam

  32-50

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• The Recommendations Enhancing The Effectiveness Of Credit Risk Management For Commercial Banks In Ho Chi Minh City

  Phan Thi Hang Nga

  51-63

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• Cognitive Innovativeness and Decision-Making Styles in Iranian Shopping

  Hossein Nasiri Zarandi, Fereshteh Lotfizadeh

  64-78

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• Impact of Celebrity Endorsement on Consumers Buying Behavior

  Muhammad Amir Adam and Nazish Hussain

  79-121

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