Vol. 4 No. 2 (2016): Vol 4, Issue 2, March 2016

Articles

• The Impact of Colonialism on the Development of Marketing in Nigeria: A Dyadic Analysis

  Ebitu, Ezekiel Tom

  1-7

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• Brand Equity for Tablet Chocolate and Convenience Product Purchases by Women

  Bilgehan Bozkurt

  8-23

  • PDF
• Customer Management: Creating a Sense-Making Framework for Developing Economies

  Mary Ritz

  24-65

  • PDF
• Customers’ Preference of Mobile Phone Service Providers in Ekiti State, Nigeria

  Akeke Niyi Israel, Akinruwa Temitope Emmanuel, Akeke Adenike Rita

  66-76
• Export Stimuli Perceived By the Managers of Industrial Companies: The Case of the Tunisian SME

  Ilhem Hammami, Mustapha Zghal

  77-86

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• The Influence of Counselling, Training and Consultancy on Venture Start-Ups by Women and Youth in Baringo County, Kenya

  Koech Joseph C., Owino Phyllis Osodo

  87-97

  • PDF