Al-Haraizah, Ahed. “THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT PILLARS IN ACHIEVING COMPETITIVE ADVANTAGE FOR BANKING SECTOR IN JORDAN”. British Journal of Marketing Studies 2, no. 7 (November 9, 2014): 29-44. Accessed May 21, 2025. https://bjmsjournal.org.eajournals.org/index.php/bjms/article/view/62.